MyBackOffice Solutions

Market Research

Market research is critical for everyone needing valuable about market trends, segmentation, or identification.

Examples include determining how much your target audience wants to buy a particular item, how much they are willing to pay for it, and their level of satisfaction with it.

One of the keys to using polling for market research is making each poll interesting and engaging to respondents. Our expert team can work from your pre-existing script if you want, or can work with you to develop a final script based on the questions that you want asked.

Branching features built into our software can ask respondents questions which are dependent on their previous answers, and exclude respondents that don’t qualify.

Any survey design you want, no matter how simple or how complex, can be accomplished with branching.

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