Having owned a successful real estate company in Atlanta…we understand the importance of “Database Mining” and lead generation. We like to call it “Dialing For Dollars”.
MyBackOffice Solutions can work with you by calling referrals and past customers from your database to generate real estate leads. At MyBackOffice Solutions we can help build your database with our text message advertising platform. See More
Most successful Real Estate Agents are the ones that do daily lead generation. Whether they are on the phone or out there in the field, lead generation is paramount for a REALTORS® success.
By devoting just 1 hour per day to lead generation, can put you at the top of your company’s sales stats, and keep you there consistently. Over a month’s time, that constant focus on lead generation will quickly add up.
The key is that it has to be done every day. You cannot expect to get Top Producer results by working at lead generation part time. It has to be done daily. If you want to have a rewarding real estate career, then this is a must.
#1 Source of Leads – Your Database!
Your database is full of past clients and people you have recently met. They have either done business with you in the past or are a prospect for doing business in the future. STAY IN TOUCH WITH THEM. It is so much easier to contact someone you already know. They already know who you are and they will be more willing to listen to what you have to say.
If you are new to the business then you should be calling your sphere of influence. That is everyone you know including friends and family and previous co-workers etc.
Be diligent and call through your database every day. You should be calling through your database at least once a quarter. So if you have a database of 60 people, divide that by 60 (number of work days in 3 months) and that’s how many people you need to phone per day. 60 divided by 60 = 1 call per day.
Remember to follow up each phone call with a personal note thanking them for talking to you and letting them know how much you appreciate them. Let them know that you are there for them with any questions they may have about real estate.